International Expansion
Number of pages:
17
ABSTRACT:
This 17 page paper looks at different aspects of international expansion. Using the example of an Asian clothing company the paper looks at the different ways of entering a new market, considers which country would be a good target and justifies this by examining market information. The paper then looks at how international cultural issues may impact and the way that currency exchange rate risks may be mitigated. The bibliography cites 12 sources.
FILE NAME:
File: TS14_TEintxpan.rtf
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